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Principles of Marketing
This course is a survey of the roles of the consumer, retailer, and wholesaler, as well as the functions of price, product, advertising, financing, and risk. It emphasizes the interaction of each of the marketing components and developing an awareness of the whole marketing process.
Research assistance - help finding sources, evaluating sources
Online workshops for citing and plagiarism are held throughout the semester. To request a citing workshop, please email library@rcbc.edu