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BUA 220

Principles of Marketing- This course is a survey of the roles of the consumer, retailer, and wholesaler, as well as the functions of price, product, advertising, financing, and risk. It emphasizes the interaction of each of the marketing components and de

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Welcome to the BUA 220 Research Guide!

A group of people standing in front of a whiteboard looking thoughtful, the white board behind them has many doodles of lightbulbs, price tags, shopping carts, etc. and text saying things such as brand, marketing, and vision.

Principles of Marketing

                This course is a survey of the roles of the consumer, retailer, and wholesaler, as well as the functions of price, product, advertising, financing, and risk. It emphasizes the interaction of each of the marketing components and developing an awareness of the whole marketing process.

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Library Services

  • Research assistance - help finding sources, evaluating sources

  • Online workshops for citing and plagiarism are held throughout the semester. To request a citing workshop, please email library@rcbc.edu