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The RCBC Business Program offers a variety of opportunities for students to prepare for transfer to a four-year business programs, enter the workforce at entry-level and middle management positions, or supplement their current careers.

Textbooks on Reserve

The RCBC Library has many course textbooks on reserve. These books can be reserved for two hours at a time.

You can view which textbooks are available by subject on this guide:

Textbooks on Reserve at RCBC

New Books!

After Steve

From the New York Times' Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants--Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO--and how the fading of the former and the rise of the latter led to Apple losing its soul. Steve Jobs called Jony Ive his "spiritual partner at Apple." The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs's spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator's death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive's opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple's valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world's stock market into freefall with a single sentence. Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple's history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive's departure in 2019 marked a culmination in Apple's shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.

Port Newark and the Origins of Container Shipping

Container shipping is a vital part of the global economy. Goods from all around the world, from vegetables to automobiles, are placed in large metal containers which are transported across the ocean in ships, then loaded onto tractor-trailers and railroad flatbeds. But when and where did this world-changing invention get started?   This fascinating study traces the birth of containerization to Port Newark, New Jersey, in 1956 when trucker Malcom McLean thought of a brilliant new way to transport cargo. It tells the story of how Port Newark grew rapidly as McLean's idea was backed by both New York banks and the US military, who used containerization to ship supplies to troops in Vietnam. Angus Gillespie takes us behind the scenes of today's active container shipping operations in Port Newark, talking to the pilots who guide the ships into port, the Coast Guard personnel who help manage the massive shipping traffic, the crews who unload the containers, and even the chaplains who counsel and support the mariners. Port Newark shines a spotlight on the unsung men and women who help this complex global shipping operation run smoothly. Since McLean's innovation, Port Newark has expanded with the addition of the nearby Elizabeth Marine Terminal. This New Jersey complex now makes up the busiest seaport on the East Coast of the United States.  Some have even called it "America's Front Door."  The book tells the story of the rapid growth of worldwide containerization, and how Port Newark has adapted to bigger ships with deeper channels and a raised bridge. In the end, there is speculation of the future of this port with ever-increasing automation, artificial intelligence, and automation.

Peter F. Drucker on Globalization

Managing in a Globalized Economy In this collection of essays, renowned management thinker and teacher Peter F. Drucker guides leaders on how to find opportunities and make the right decisions in a business context that is increasingly global. This collection delivers a set of urgently needed lessons on how business leaders today can manage through complexity and volatility—and make the wisest possible choices while balancing the perils and promise of globalization. Using in-depth stories and examples from a diverse range of sectors, industries, and geographies, Drucker offers managers insight into: The global economic trends impacting world trade The productivity of the global workforce Managing major organizational decisions in a turbulent environment Both timely and enduring, Peter F. Drucker on Globalization is a forward-looking guidebook packed with practical wisdom.

Assert Yourself

The essential guide to making your voice heard and having your efforts recognised. Do you find it hard to say 'no'? Are you tongue-tied in important meetings? Bored of 'mansplaining' when you know that you're the best qualified person on a particular topic? Understanding the difference between being assertive and being aggressive can be a crucial lesson on your career journey, and Assert Yourself can help you find your voice and stand up for yourself. Full of practical advice on how to change the way you work and live for the better, the book contains a self-assessment quiz, step-by-step guidance, top tips, common mistakes and advice on how to avoid them, and summaries of key points.

How to Persuade

Do you want to get to 'yes'? Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation--whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends.  Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You'll build your own personalised plan to move people from 'no' to 'yes'--every time. Learn how to: Recognise and improve your persuasive strengths and weaknesses Build undeniable likeability and trust to compel people to action Arouse passion and enthusiasm for your ideas Win that next big pitch Persuade anyone, anywhere, anytime In How to Persuade, you'll learn all the practical skills, tips and actions you need to get exactly what you want. "Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive." --Alec Gardner, Managing Partner, Australia & New Zealand, AlphaZetta

Negotiation: a Very Short Introduction

Very Short Introductions: Brilliant, Sharp, InspiringEveryone negotiates. Whenever any person, company, or country needs someone else to accomplish something, they must negotiate. Negotiation is essential for peace and international relations, but also for economically efficient trades and bargains in business, and for problem solving skills inworkplaces, families, and interpersonal interactions.This Very Short Introduction provides a comprehensive and accessible review of both conceptual and behavioural approaches to the human process of negotiation. Carrie Menkel-Meadow draws on research in constituent fields of human psychology, diplomacy, law, business, anthropology, game theory,decision making, international relations, sociology, public policy, and economics, suggesting models for creative problem solving to often intractable problems. Considering that most people are tense and frightened of what they perceive to be scarce resource confrontations with opponents andcompetitors, Menkel-Meadow offers different ways to plan for and approach others to solve human problems and seek solutions that satisfy both parties. Alongside this, Menkel-Meadow summarises recent research on the variations of human behaviour, providing vivid examples from history and currentaffairs to solve some of the most difficult problems.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, andenthusiasm to make interesting and challenging topics highly readable.

Customer Service Marketing

1. Provides an overview of customer service principles, theories, and practices, and covers a range of classic and contemporary business theories 2. Includes case studies of business enterprises in various hospitality and service sectors including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, finance 3. Suggests important considerations and design concepts for businesses to introduce technological innovations in service settings 4. Learning Objectives and Discussion Questions included in every content chapter as learning aids

Negotiate Successfully

A clear explanation of the art of negotiation, with practical advice on how to prepare, how to keep cool under pressure, and how body language can be used to your advantage. All of us negotiate every day in different ways - whether that's in a work setting, using professional partners, or even at home. But for many people it's a nerve-wracking experience that leaves them feeling awkward, tongue-tied and at a disadvantage. This book will explain the dynamics of a successful negotiation, allowing you to understand the full process and apply the guidance to your own situations. It will help you to build your confidence and allow you to find the results that are right for you, with practical advice on the basic principles of negotiation, how to prepare, how to keep cool under pressure, and how to understand and use body language to achieve your goals. Negotiate Successfully contains a quiz to assess strengths and weaknesses, step-by-step guidance and action points, top tips to bear in mind for the future, common mistakes and advice on how to avoid them, as well as summaries of the key points.

Fostering culturally diverse leadership in organisations : lessons from those who smashed the bamboo ceiling

"Leveraging academic research and case studies, knowledge as a business leader and diversity practitioner, and personal experience, Karen Loon examines how successful culturally diverse leaders at work resolve the contradictions and tensions of their identities within organisations. What can we learn from those leaders who have thrived and smashed the 'bamboo ceiling?' Moreover, are there other factors holding organisational change back? The book proposes research-based recommendations for aspiring leaders and corporate practitioners whilst revealing the potential inhibitors to progress. Split into three sections, Loon examines current research on identities in multicultural nations and organisations, delves into the career progression of successful Asian-Australian leaders to explore how they negotiate identity in the workplace, and provides a roadmap of actions for business leaders looking to create more inclusive and diverse cultures in their organisations. Written for both people new to diversity and those keen on new perspectives, the book is well-suited for aspiring leaders at any stage of their careers looking to accelerate their careers, as well as C-Suite, HR and Diversity leads"-- Provided by publisher.

Doing Agile Right

Agile has the power to transform work--but only if it's implemented the right way. For decades business leaders have been painfully aware of a huge chasm: They aspire to create nimble, flexible enterprises. But their day-to-day reality is silos, sluggish processes, and stalled innovation. Today, agile is hailed as the essential bridge across this chasm, with the potential to transform a company and catapult it to the head of the pack. Not so fast. In this clear-eyed, indispensable book, Bain & Company thought leader Darrell Rigby and his colleagues Sarah Elk and Steve Berez provide a much-needed reality check. They dispel the myths and misconceptions that have accompanied agile's rise to prominence--the idea that it can reshape an organization all at once, for instance, or that it should be used in every function and for all types of work. They illustrate that agile teams can indeed be powerful, making people's jobs more rewarding and turbocharging innovation, but such results are possible only if the method is fully understood and implemented the right way. The key, they argue, is balance. Every organization must optimize and tightly control some of its operations, and at the same time innovate. Agile, done well, enables vigorous innovation without sacrificing the efficiency and reliability essential to traditional operations. The authors break down how agile really works, show what not to do, and explain the crucial importance of scaling agile properly in order to reap its full benefit. They then lay out a road map for leading the transition to a truly agile enterprise. Agile isn't a goal in itself; it's a means to becoming a high-performance operation. Doing Agile Right is a must-have guide for any company trying to make the transition--or trying to sustain high agility.

Harvard Business Review Family Business Handbook

Navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business—and business family. Though "family business" may sound like it refers only to mom-and-pop shops, businesses owned by families are among the most significant and numerous in the world. But surprisingly few resources exist to help navigate the unique challenges you face when you share the executive suite, financial statements, and holidays. How do you make the right decisions, critical to the long-term survival of any business, with the added challenge of having to do so within the context of a family? The HBR Family Business Handbook brings you sophisticated guidance and practical advice from family business experts Josh Baron and Rob Lachenauer. Drawing on their decades-long experience working closely with a wide range of family businesses of all sizes around the world, the authors present proven methods and approaches for communicating effectively, managing conflict, building the right governance structures, and more. In the HBR Family Business Handbook you'll find: A new perspective on what makes family businesses succeed and fail A framework to help you make good decisions together Step-by-step guidance on managing change within your business family Key questions about wealth, unique to family businesses, that you can't afford to ignore Assessments to help you determine where you are—and where you want to go Stories of real companies, from Marchesi Antinori to Radio Flyer Chapter summaries you can use to reinforce what you've learned Keep this comprehensive guide with you to help you build, grow, and position your family business to thrive across generations. HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack—whatever your role.

Peter F. Drucker on Business and Society

The Wider World in Which Business Operates The political issues impacting our global economy have changed dramatically in the decades since Peter F. Drucker first wrote the essays in this book, but the relationship between business, government, and society remains a potent driver of national and global prosperity. In this collection of essays, Drucker explores the nuances of economic and political shifts and the impact of these shifts on the environment in which business must operate, as well as the specific challenges they pose for leaders. Drawing from a wide range of disciplines and perspectives, this book equips executives to better understand and address: Structural changes in society Paradigm shifts in presidential politics The wider world outside the corporation How politics, economics, and society must be viewed together as an interdependent system Timeless in its insight and practical wisdom, Peter F. Drucker on Business and Society offers readers a revealing lens through which to view our world today.

Print Books

​Call Number Range (Where to Find Books on the Bookshelves)

Print books are arranged on the shelf in Library of Congress Call Number order. Each call number begins with an alphanumeric base (e.g., "BF109.J8") that is followed by a cutter and a date of publication (e.g., "A25 1993"). See a librarian if you need assistance.

  • HD - Industries. Land use. Labor.
  • HF - Commerce
  • HG - Finance
  • HJ - Public finance

Suggested Reading

BCLS Books

Rowan College of Burlington County's Library has an agreement with the Burlington County Library System (BCLS) that allows our students to check out physical books from the BCLS system with their RCBC Library barcode. BCLS books can also be requested to be delivered to the RCBC Library for patron pickup and BCLS books can be returned to the RCBC Library.

Suggested eBooks

Ebooks are accessible directly from the Library catalog. If you're interested in finding ebooks only, head to eBook Collection. To log in, use the barcode located on the back of your student ID and your pin number. You have the option to download ebooks to a device, but we strongly recommend reading them online to take advantage of the full suite of available tools. Create a personal account using your Library barcode and PIN to manage and organize your ebook reading and research.

Need A Book We Don't Have?

  • RCBC Library is part of the Burlington County Library System (BCLS)

    • Your RCBC Library barcode allows you to check out physical material at other BCLS branches. (A separate BCLS Library card is needed to access their online resources.) 

    • If another branch has a book that you are looking for, either call them to place it on hold for you, or as a RCBC librarian to call for you.

    • Note: a book that shows up as being in another branch may be currently in use by another patron. Save yourself a trip and call to double check the book's availability!

  • Inter-library Loans

    • If a book that you want is not available in the RCBC Library or BCLS, we can attempt to order the book from an outside library to be delivered to the RCBC Library. Note: this method may take 2 weeks or longer for the book to arrive at RCBC.

    • To order a book via inter-library loan, please either fill out a blank form from JerseyCat or contact Debbie Kolodziej at

  • Faculty Book Requests

    • For more information, please contact Rachel Pieters at or ext. 1269.

Library Services

  • Research assistance - help finding sources, evaluating sources

  • Online workshops for citing and plagiarism are held throughout the semester. To request a citing workshop, please email